Use "assure" when you want to make someone feel certain or confident about something. Use "ensure" when you want to make certain that something happens or is the case.
"Insure" means to obtain insurance coverage, while "ensure" means to make certain that something happens or is the case.
Context matters in English because the meaning of words can vary based on the surrounding words, phrases, or situation. Words often have multiple meanings, and the intended sense becomes clear through the context in which they are used.
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